Financial Projections Essay Example | Topics and Well Written Essays - 250 words

Financial Projections - Essay Example These marketing researches provide decision makers ins and out of customers in the market, how would they behave towards the products and services offered by the business, what would be the demand for the offered products and services once the marketing campaigns are incorporated (Gorla et al., 2010; Hersey & Clanchard, 1969). Once the strategic targets that organizations tend to achieve are identified, organizations then line up their resources to achieve those targets. This is the reason that marketing research plays an important role in financial projections as it enables decision makers to identify the set of product development efforts and marketing tactics required to make the offered product a success story (Handlechner, 2008). Marketing is also involved in financial projection as the decision makers develop projections to be achieved in the next in such a manner that it motivates shareholders and external investors to provide more financial strength to the company. The added financial strength is then invested on further product development and improvement